A unique textile and apparel brand centre networked with digital commerce platform that allows virtual shops, mobile shops and physical shops to operate simultaneously opened in Zhengzhou city, the capital and largest city of Henan province in north-central China.

 

The project, conceived by the China Textile Industry Association, provides display areas for the country’s textile and apparel brands, has offices of Ministry of Commerce’s China International Brand Management Centre, and also allocates space for relocation of the Zhengzhou city textile and clothing market.

 

The project is the first of its kind that allows virtual shopping as one of the business model, and it provides a multi-faceted brand development platform, which would contribute in development of more Henan textile brands, Li Shuqin of Henan Textile Industry Association said.