* Powerland aims to float in first half of 2011
* Aims to raise 80-90 million euros through debut

FRANKFURT, March 11 - Chinese leatherware retailer Powerland revealed its intention to float on the Prime Standard Section of Frankfurt's stock exchange in the first half of 2011, becoming the third company to do so in just two days.

Macquarie is acting as the global coordinator and sole bookrunner for the initial public offering (IPO), Powerland said in a statement on Friday, adding that they aim to raise approximately 80-90 million euros ($110-124 million) through the debut.

The proceeds will be used primarily to continue the company's expansion in China, it said.

"The Chinese market for luxury products offers strong growth potential driven by continued urbanisation, increasing consumption levels and the emerging middle-class in China," said Powerland, whose products include handbags, luggage, wallets and belts.

Earlier on Friday, German cable operator Kabel BWunveiled plans to float on the German stock exchange in the first half, in a further sign of issuer appetite for IPOs in Europe.

Engineering group Norma which announced similar plans on Thursday. ($1=.7244 Euro)