Vivienne Tam, one of Asia’s most renowned fashion designers, has completed installation a new LED display by world-leading LED display solutions provider Lighthouse Technologies Ltd. (Lighthouse). Located at its 1881 Heritage shop in Tsim Sha Tsui, the new screen redefines Vivienne Tam’s reputation for mating traditional Chinese elements with 21st century fashion trends.

The screen, comprising 8 R4-S 4mm SMD LED panels in a 1 x 8 configuration, forms an impressive floor-to-ceiling display that attracts visitors with its vivid, rich visuals of the latest Vivienne Tam creations at fashion shows from around the world. The 4mm pixel pitch delivers unbelievably sharp visuals, important for close-distance viewing, while the 2000 nits brightness, 1000:1 contrast ratio and wide viewing angles guarantee crystal-clear visibility from anywhere. Besides, the screen can manually rotate to difference angels so that customers can see the screen from all angles.

“Vivienne Tam loves transforming traditional styles to appeal to modern consumers, and the addition of our new Lighthouse screen helps deliver that unique look with much greater impact,” said Mr Scott Crolla, Vivienne Tam. “When see visitors stop just to look at the impressive visuals the new screen provides, we realize they are actually making a difference in how people see the Vivienne Tam brand.”

“The fashion world survives on unbridled creativity, and we’re seeing a fast growing need to bring that creativity to the retail space for more thrilling customer experiences,” said Peter Chan, general manager of Lighthouse. “We’re very pleased to see how Vivienne Tam is staying ahead in fashion as well as retail with the new Lighthouse LED display, and we look forward to bringing our LED display solutions to more leading brands in the retail sector.”

Lighthouse continues to grow in 2010, having won several projects throughout the region. Currently Lighthouse provides solutions for a range of venues all over the world, from shopping malls and airports to high profile office buildings and world-class sports arenas.

source: www.fiber2fashion.com